„… audiences may already understand what scientists know but, for diverse reasons, do not agree or act consistently with that science. People rarely make decisions based only on scientific information: they typically also take into account their own goals and needs, knowledge and skills, and values and beliefs.“Illingworth et al. (2018)
A fantastic team has found together! In fall 2019, Lena Jerabek, Jacqueline Müller, Stefanie Preiml, Lilia Schmalzl, Moremi Zeil, Kirsten von Elverfeldt and Caroline Weberhofer have organised the event „Communicating Change – Changing Communication“ in Klagenfurt.
The iniatitive was triggered by a twofold observation: on the one hand the impressive mobilisation of young (and also older and old) people by the Fridays-for-Future-movement, and on the other hand a scientific community, which communicates its knowledge not even half as succesfully using their traditional communication paths and manners. However, both -F4F and scientists – share the experience that politicians tend to talk the talk but not to walk the walk of change.
During the evening event of the Future Lecture Klagenfurt we have worked together on the question what we ourselves can do regardless of the political inaction and reluctance. We have designed a ab evebt with young experts – activists, bloggers, pupils, scientists, artists, and students – to explore new communication pathways.
In some of my seminars, I asked students to create online content instead of producing yet another seminar thesis for to vanish in yet another drawer. And sometimes the students produce videos, e.g. of excursions. Here are the results… to be updated soon.
I try to engage in several (small) outreach activities. I am responsible for the department’s facebook page, I am tweeting on geographical (and other) stuff, I am young science ambassador, and I am mentor and coach of the Austrian national team at IESO. Furthermore, I have founded the Scientists for Future-regional group Carinthia. And in the very near future, I’ll start some blogging activities on this page, yay!
And, every now and then, there are some videos of my talks.